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Gucci - Don't Run
To relaunch a sport inspired sneaker, Gucci requested pause.
Unlike most trainers, Gucci Runs aren’t about speed, ferocity, or pushing you to your limits.
They’re about pausing, taking a deep breath, and entering your flow state - where time moves at your pace and life feels effortless. For launch, that mindset was brought to life through three distinct flow states - play, pause, and perform, alongside custom logo and type treatments.



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